Kawaii means "cute" or "pretty. has become a major aspect of Japanese culture, entertainment, food, clothing, toys, personal appearance and behavior. Kawaii fashion generally relates to someone wearing clothing that appears to be made for young children or clothes that accentuates the cuteness of the individual wearing the clothing. Ruffles and pastel or bright colors may be worn, and accessories often include oversize toys or bags featuring anime characters.

Decora also known as "Decoration" is a japanese style adopted mainly by young japanese girls. Decora consists of bright colors and hair clips with bows. Lots of layering and colorful accessories are used in Decora. The accessories include plastic and furry toys and jewelry, which stick together and make noise as the wearer moves.
The style is sometimes mistakenly called "Fruits style" by people that are not from Japan.