Ganguro fashion appeared somewhere around the early 90s in Japan and peaked around the year 2000. Ganguro fashion is and was primarily adopted by young woman in their 20s. The style consists of a deep tan combined with dyed hair that can be either bleached gray, silver or various shades of orange. Ganguro girls also wear white lipstick and eye shadow. White concealer is often used for both. Black ink is often used as an eyeliner along with false eyelashes and facial gems (plastic) and pearl powder.
Clothing wise Ganguro girls wear brightly coloured clothes including miniskirts, tie-dyed sarongs, lots or rings, necklaces and bracelets.